This book investigates the study of memory activism and memory of activism, emerging after conflict, as a political civic action. It examines the appearance and growth of memory activism in Serbia amid the legacies of unwanted memories of the wars of the 1990s, approaching the post-Yugoslav region as a region of memory and tracing the alternative calendars and alternative commemorative practices of memory activists as they have evolved over a period of more than two decades. By presenting in-depth accounts of memory activism practices, on-site and online, Memory Activism and Digital Practices after Conflict: Unwanted Memories analyses this evolution in the context of generational belonging and introduces frameworks for the study of #hashtag #memoryactivism, alternative commemorations and commemorative solidarity.