Detalls del llibre
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify 'the black art of PR'. Some of the topics covered include:
- the strategic aims and benefits of good media relations
- promoting good media relations practice throughout your organization
- an overview of property opportunities across the UK media
- understanding journalists and what they want
- do's and don'ts of working with the media
- developing a media relations plan
- the costs of media relations programmes.
Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.
- Autors Graham Norwood, Kim Tasso
- ISBN13 9780728204911
- ISBN10 0728204916
- Pàgines 223
- Any Edició 2026
- Fecha de publicación 07/05/2026
- Idioma Alemany, Francès
Ressenyes i valoracions
Media Relations in Property (Alemany, Francès)
- De
- Graham Norwood, Kim Tasso
- 9780728204911



