Detalls del llibre
In service societies, the tertiary sector has long become the primary sector in terms of GDP and employment. Quality research and testing means better service, and success in the service industries demands quality. Nonetheless, complaints about insufficient, inconsistent or bad service abound. Measuring Service Performance is an appeal for an approach to quality research that meets quality criteria itself. It is a compelling argument against widespread but rather dubious dealings with measurement, data and statistics. Ralf Lisch calls for a reconsideration of the research process, focusing on content instead of method and adding meaning to results. Written in a practical, accessible style, the book offers practitioners, as well as market researchers, MBA students and others involved in the service sector a critical discussion of 'Practical Research for Better Quality'.
Llegir més - Autor/a Dr Ralf Lisch
- ISBN13 9781472411914
- ISBN10 1472411919
- Pàgines 214
- Any Edició 2014
- Fecha de publicación 28/03/2014
Ressenyes i valoracions
Measuring Service Performance Practical Research for Better Quality
- De
- Dr Ralf Lisch
- |
- ASHGATE (2014)
- 9781472411914



