"Few books have had as great an impact on the cause of world evangelization in our generation as The Master Plan of Evangelism."--Billy Graham For more than forty years this classic study has shown Christians how to minister to the people God brings into their lives. Instead of drawing on the latest popular fad or the newest selling technique, Dr. Robert E. Coleman points to the Bible, to the ultimate example found in Jesus Christ, answering the question: What was Christ's strategy for evangelism?