Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- Preface -- Introduction -- Political marketing -- And propaganda -- Questions and reservations -- A note on Selling Hitler: Propaganda and the Nazi Brand -- Notes -- PART I: Advocacy: The Nazi brand and its protagonists -- 1. Was there a Nazi brand? -- Was there a Nazi brand? -- Brand management -- Brand imagery: signs and symbols -- Conclusions -- Notes -- 2. Political marketing managers of the Reich: A chaos theory of government -- Part 1: Hitler and his henchmen -- Introduction -- Management - structure -- Hitler's personal supervision -- Part 2: Goebbels -- Goebbels seeks control -- Goebbels and film -- Goebbels's fight with British media -- Goebbels, morale and opinion research -- Conclusions -- Notes -- PART II: Operational: Implementing the Nazi brand -- 3. Promotion: Political marketing communication: the ministry of illusion -- Part 1: Marketing method -- Market research -- Segmentation and targets -- Part 2: A darker darkness: fraud and deceit -- The final solution -- Part 3: The empire strikes back - propagandising the British and Americans -- The impact -- Conclusions -- Notes -- 4. Product, Adolf Hitler: The ersatz kaiser -- Introduction -- The Hitler speech -- The impact -- Multiple roles -- Conclusions -- Notes -- 5. Packaging of the Reich: The politics of consumption and the consumption of politics -- Introduction -- Symbols -- Ephemera -- Modernism -- Entertainment - film -- Consumerism -- Spectacle -- Great occasions -- Conclusions -- Notes -- 6. Place: political marketing channels: The entrepreneurship of the public space -- Part 1: New media -- Channels: new media - radio -- Channels - new media: documentary and newsreel -- Channels - innovative new media -- Part 2: Old media -- Channels - old media: press