Detalls del llibre
Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challengesand opportunities require more than ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy: How to design market-oriented strategies to win deals with the underlying logic and processes for designing and implementing market-driven strategies. The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.
Llegir més - Enquadernació Butxaca
- Autors Mª ELENA DELGADO BALLESTER, JOSÉ LUIS MUNUERA ALEMÁN
- ISBN13 9788417157883
- ISBN10 8417157883
- Pàgines 170
- Any Edició 2019
- Fecha de publicación 01/01/2019
- Idioma Anglès
- Col.lecció FUENTES
Ressenyes i valoracions
Marketing Strategy: How To Design Market-Oriented Strategies To Win (Anglès)
- De
- Mª ELENA DELGADO BALLESTER, JOSÉ LUIS MUNUERA ALEMÁN
- |
- Editum (2019)
- 9788417157883



