Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

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Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

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ISBN13 9781835494196
ISBN10 1835494196
Pàgines 248
Any Edició 2025
Fecha de publicación 01/05/2025
Idioma Alemany, Francès

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Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization (Alemany, Francès)

Name: Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization
Price: 98.80 EUR
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ISBN: 9781835494196