Detalls del llibre
Hartley?s casebook is rich in content with easy to read case studies that are well suited for business professionals. They?ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google?s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
Llegir més - Autor/a Robert F. (Cleveland State University) Hartley
- ISBN13 9780470530528
- ISBN10 0470530529
- Pàgines 400
- Any Edició 2010
- Fecha de publicación 14/09/2010
- Idioma Alemany, Francès
Ressenyes i valoracions
Management Mistakes and Successes (Alemany, Francès)
- De
- Robert F. (Cleveland State University) Hartley
- |
- John Wiley (2010)
- 9780470530528



