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This book explores the relationship between the management of creativity and creative approaches to management.Challenges the stereotypical opposition between ?creatives? and ?suits?. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Llegir més - Autor/a Chris (University Of Warwick) Bilton
- ISBN13 9781405119962
- ISBN10 1405119969
- Pàgines 216
- Any Edició 2006
- Fecha de publicación 11/09/2006
- Idioma Alemany, Francès
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Has llegit Management and Creativity: From Creative Industries to Creative Management?
Management and Creativity: From Creative Industries to Creative Management (Alemany, Francès)
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- Chris (University Of Warwick) Bilton
- |
- Wiley-Blackwell (2006)
- 9781405119962
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