Management and Creativity: From Creative Industries to Creative Management

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This book explores the relationship between the management of creativity and creative approaches to management.

Challenges the stereotypical opposition between ?creatives? and ?suits?.
Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in the creative industries.
Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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Autor/a Chris (University Of Warwick) Bilton
ISBN13 9781405119955
ISBN10 1405119950
Pàgines 216
Any Edició 2006
Fecha de publicación 11/09/2006
Idioma Alemany, Francès

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Management and Creativity: From Creative Industries to Creative Management (Alemany, Francès)

Name: Management and Creativity: From Creative Industries to Creative Management
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ISBN: 9781405119955