Written by business leaders for business leaders, this book is a how-to guide on transforming a business and building enduring market leadership. Based on the authors more than 60 years of experience, it provides the tools required to plan, align, and transform businesses, starting with the core business value proposition, and continuing through business planning, disciplined goal and resource alignment, and implementation management. It delineates a logical path to apply initial strategy to every detailed activity, engaging the entire organization to become more competitive day by day.