Detalls del llibre
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:
* modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.
- Autors PHIL HARRISON, Andrew Lock, Patricia Rees
- ISBN13 9780415216708
- ISBN10 0415216702
- Pàgines 242
- Any Edició 2026
- Fecha de publicación 02/05/2026
- Idioma Alemany, Francès
Ressenyes i valoracions
Machiavelli, Marketing and Management (Alemany, Francès)
- De
- PHIL HARRISON, Andrew Lock, Patricia Rees
- 9780415216708



