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In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

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ISBN13 9781032510354
ISBN10 1032510358
Pàgines 322
Any Edició 2025
Fecha de publicación 06/01/2025
Idioma Alemany, Francès

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Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience (Alemany, Francès)

Name: Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Price: 58.04 EUR
Availability: OutOfStock
ISBN: 9781032510354