This collection of innovative studies represents the first serious academic investigation of 'lifestyle' or 'postmodern' sports, such as snowboarding, skateboarding and surfing. An exciting team of international authors argue that these activities are based around a very different set of assumptions, rules and motivations from traditional competitive sports, with emphasis being on the 'lived experience' and the consumption of new objects and technologies. As a result, lifestyle sports have a huge amount to tell us about the relationship between sport, society and culture.