The Language of Magazines *shows how linguistic techniques such as puns and presuppositions are used by magazines to capture our attention*examines how image and text combine to produce meaning*discusses how ideological messages are conveyed*analyses how the sexes are constructed through language*looks at how magazines relate to culture *explores a wide variety of magazines, including Cosmopolitan, Mens Health, Bliss, Diva, FHM, Sugar and Viz.