Since the publication of the third edition in 1974, the entire field of quality control has undergone radical change due to intensified competition and expanded government regulation. This updated fourth edition of Juran's classic guide offers the know-how you need today-and in the years ahead-to keep quality growing without increasing costs, Quality and income-quality improvement-quality costs-computerization-quality programs-marketing-Juran advises you on these issues and many more to improve quality companywide in the 1990s-from the executive suite to the factory floor.