PART 2: Opportunities Ahead -- CHAPTER 4: Opportunities Ahead: Branding and Marketing -- Chapter Overview -- Key Terms -- Introduction to Branding -- Introduction to Marketing -- Practice Your Branding and Marketing Skills: Three Case Studies -- Opportunities Ahead -- Conclusion -- Talking Back: Class Discussion -- CHAPTER 5: Opportunities Ahead: Global Rights Management -- Chapter Overview -- Key Terms -- The Riff That Changed His Life: Phil Manzanera -- Challenges in Global Rights Management -- Who Owns the Music? Global Copyright Issues -- Tools for the DIWO (Do It With Others) Music Entrepreneur: A Guide to Avoiding Copyright Infringement -- Opportunities Ahead -- Conclusion -- Talking Back: Class Discussion -- PART 3: Music Revenue Streams -- CHAPTER 6: Revenue Streams: Global Performing and Licensing -- Chapter Overview -- Key Terms -- Introduction to Performance Rights -- Performance Royalties: A Revenue Stream for the 21st Century Global Professional -- Live Events as a Revenue Stream -- Spotlight on ... Indie Band Pomplamoose's 2014 Tour -- Tools for the DIWO (Do It With Others) Entrepreneur: Performing and Licensing -- Opportunities Ahead -- Spotlight on ... Global Music Festivals -- Conclusion -- Talking Back: Class Discussion -- CHAPTER 7: Revenue Streams: Music Publishing -- Chapter Overview -- Key Terms -- Introduction to Global Music Publishing -- The Major Functions of a Music Publisher -- Inside a Music Publishing Company -- Industry Forecast -- Tools for the DIWO (Do It With Others) Entrepreneur: How to Make Music Publishing Work for You as a Revenue Stream -- Opportunities Ahead -- Conclusion -- Talking Back: Class Discussion -- CHAPTER 8: Revenue Streams: Broadcasting and Digital Media -- Chapter Overview -- Key Terms -- Mastering the User Experience -- Convergence: The Media Buzzword -- Television -- Advertising