Detalls del llibre
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
- Autor/a Véronique Boulocher-Passet
- ISBN13 9781032712987
- ISBN10 1032712988
- Pàgines 144
- Any Edició 2026
- Fecha de publicación 16/05/2026
Ressenyes i valoracions
International Marketing in Practice A Case Study Collection
- De
- Véronique Boulocher-Passet
- |
- ROUTLEDGE (2026)
- 9781032712987



