"Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas -namely that of international management and also language and communication in multi-language contexts- the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that "language matters" in the pursuit of international business affairs. The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. In particular the role of the English language in international communications is explored through a detailed investigation of its emergence as a lingua franca, the debates surrounding it and the impact it has on knowledge transfer. The book then provides several in-depth case studies of issues, themes and organizations pertinent to the subject matter of international management and languages. In its concluding part, it provides novel approaches to understand international management from a comparative perspective and to approach its dynamic character as processes of translation. Highly innovative and topical, Susanne Tietze's book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally." [Source : 1è page]