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International Cultural Tourism
International Cultural Tourism

Detalls del llibre

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
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  • Autors David Leslie, Marianna Sigala
  • ISBN13 9781138169555
  • ISBN10 1138169552
  • Pàgines 264
  • Any Edició 2016
  • Fecha de publicación 04/02/2016
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International Cultural Tourism

International Cultural Tourism

222,96€ 234,70€ -5%
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222,96€ 234,70€ -5%
Enviament Gratuït
No disponible
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