* Fills a need for high quality case's in event management as there is definitely a shortage of these resources even in textbooks to support event educators & students with cases to work in the classroom. In this sense the proposed book becomes essential to support educators all over the world. * The quality of authors is very high and they have delivered projects with high levels of complexity and have significant experience in organising collections like this one * Range of topics and types of events covered in these case studies from marketing to technology to business events. Structured around the event management planning and implementation process. * Contributors are the who's who in event management from different disciplinary backgrounds