This book examines the complex and multidimensional relationship between culture and social media, and its specific impact on issues of identity and social movements, in a globalized world.

Contemporary cyber culture involves communication among people who are culturally, nationally, and linguistically similar or radically different. Social media becomes a space for mediated cultural information transfer which can either facilitate a vibrant public sphere or create cultural and social cleavages. Contributors of the book come from diverse cultural backgrounds to provide a comprehensive analysis of how these social media exchanges allow members of traditionally oppressed groups find their voices, cultivate communities, and construct their cultural identities in multiple ways.

This book will be of great relevance to scholars and students working in the field of media and new media studies, intercultural communication, especially critical intercultural communication, and academics studying social identity and social movements.