An informed and supportive public at large is critical to the success of programs promoting physical and mental health, and the mass media are the most powerful means of reaching the public. Yet few human services professionals know how to tap into this power. First published in 1995, Human Services and the Media demonstrates how to work with newspapers, magazines, radio, and television to promote social programs and shape public policy. It includes numerous examples of how cooperative efforts with the media have improved the public's understanding of the helping profession, educated the community about social problems, and spread preventive messages. This book is a must read for students of social work.