Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

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Autors Marc Andrews, Matthijs Van Leeuwen, Rick Van Baaren
ISBN13 9789063695316
ISBN10 9063695314
Pàgines 192
Any Edició 2019
Fecha de publicación 15/04/2019
Idioma Alemany, Francès

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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising (Alemany, Francès)

Name: Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
Price: 27.17 EUR
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ISBN: 9789063695316