This book shows how Henry Robinson Luce used his famous magazines to advance his interventionist agenda in Cold War China, Korea, Japan, and above all, Vietnam. This is the first balanced work on Luce and his influence, using hitherto undiscovered or inaccessible sources. Luce saw the American Century as the heir to the fading British Empire; he failed to see the hubris and cultural blindness that would lead to disaster in Vietnam - a disaster for which his magazines paved the way.