Cover -- Title -- Copyright -- Dedication -- Contents -- Contributors -- MME Handbook Editorial Review Board -- Foreword: Media Industry Sustainability Challenges -- Preface -- Part I MME Research: Foundation and Overview -- 1 Media Management and Economics Research: A Historical Review -- 2 Theoretical Approaches in Media Management Research Revised -- 3 Evolving Research and Theories in Media Economics -- 4 Media Management and Economics Research in Europe -- 5 Media Management and Economics Research in Asia -- 6 Media Management and Economics Research in Latin America: Challenges and Opportunities for Scholars in the Field -- Part II Fundamental Issues in MME Research -- 7 Human Resource Management in the Media -- 8 Strategic Management -- 9 Issues in Financial Management -- 10 Advertising in Media Management and Economics -- 11 Marketing and Branding -- 12 Media Policy -- 13 Mergers and Acquisitions and Their Performance -- 14 Content/Program Distribution -- Part III Emerging Issues/Areas of Inquiry in MME Research -- 15 Media Innovation: Three Strategic Approaches to Business Transformation -- 16 Media Entrepreneurship -- 17 Social Media -- 18 Mobile Media -- 19 Multiplatform: A Distribution Perspective -- 20 Multiplatform: A Consumption Perspective -- 21 Media Globalization -- 22 Changes in Journalism in the Digital Age: The Evolution of News -- Part IV Analytical Tools in MME Research -- 23 Methodological Approaches in Media Management and Economics -- 24 Audience Measurement and Analysis -- 25 The Transformation of Advertising Agencies in a Digital World -- 26 Big Data and Media Management -- Part V Future Directions in MME Research -- 27 Media Management Research in the Twenty-First Century -- 28 Future Directions for Media Economics Research -- Afterword -- Index