This book interrogates the legal and cultural dimensions of persona authorship, particularly in the context of publicity rights and the growing regulatory response to Generative AI.

In an era of rapid technological advancement and evolving legal frameworks, this book provides a groundbreaking analysis of the intersections between text, authorship, and vocabulary. Through an innovative application of the "if value, then right" ("IVTR") principle, the book deconstructs the shifting foundations of authorship in Western legal thought. It examines the persona as a cultural text unrecognised by copyright law, the hybrid nature of publicity rights authorship, and the influence of postmodern vocabulary on legal adjudication. Crucially, it critically engages with the exclusion of Gen AI from authorship, highlighting how legal doctrine, rather than objective artistic neutrality, determines creative legitimacy. Bridging copyright and trademark law, this book argues for a re-evaluation of the balance between persona authorship and cultural control, offering a compelling framework for understanding the future of intellectual property in the digital age. It challenges conventional narratives and proposes new pathways for navigating authorship in a technologically mediated world.

The book will be of interest to anyone interested in the evolution of intellectual property law, the intersection between law and culture, and their impact on the unique dilemmas posed by artificial intelligence.