Faced with the challenge of new ideological emphases and subjects of study, academic history has undergone significant changes in its contents in the past half-century. Simultaneously, pressures to change have been directed at its form, particularly in the shape of calls for more socially engaged and up-to-date modes of presentation. The demand for 'history' in this more existential sense is equally evidenced by the rise of practical and popular uses of the past outside academic history writing. Reflecting on these shifts in the broader history culture, this collection explores the entanglements and opportunities of history and historians today, moving between questions of social and institutional self-justification, desires relating to identity and self-understanding as well as the consumption and entertainment needs of audiences. The authors find inspiration in varied traditions and media ranging from ancient philosophy and classic?history writing to reality TV and Twitter. In doing so, they also present exciting futures for where history may yet go. This book was originally published as a special issue of Rethinking History.