Detalls del llibre
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
Llegir més - Autors Conrad Lashley, Alison Morrison
- ISBN13 9781138148734
- ISBN10 1138148733
- Pàgines 296
- Any Edició 2016
- Fecha de publicación 01/09/2016
Ressenyes i valoracions
Franchising Hospitality Services
- De
- Conrad Lashley, Alison Morrison
- |
- ROUTLEDGE (2016)
- 9781138148734



