At the age of 30, James Hayne - with a little help from his Uncle George - leaves his job as an insolvency practitioner to buy a run-down coach company in the Northwest of England. It's a roller coaster of a ride in the first couple of years, with the major local companies doing their best to stop Avanti Travel's relentless expansion. But James has inherited and acquired some good people in Avanti, and between them they confront the challenges and turn a struggling business into one that thrives.

The 1970's are considered a golden era for running coaches, as were the coaches themselves! James and the crew try to make the most of every opportunity that comes their way, making mistakes and sometimes even learning from them!

If only his private life was as successful as the business...