Detalls del llibre
This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.
- Autors Christof Pforr, Ian Phau
- ISBN13 9781032339115
- ISBN10 103233911X
- Pàgines 316
- Any Edició 2022
- Fecha de publicación 01/06/2022
Ressenyes i valoracions
Food, Wine and China A Tourism Perspective
- De
- Christof Pforr, Ian Phau
- |
- ROUTLEDGE (2022)
- 9781032339115



