Detalls del llibre
Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues Creating ads that balance campaign goals with design constraints Preparing and building ads with team and QC standards Using forms and data in ads without file bloat File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner Integrating video into sites and banners Social media applications Trafficking and tracking ads for impressions, interactions, clicks, and conversions Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion website http: //www.flashadbook.com
Llegir més - Autor/a Jason Fincanon
- ISBN13 9781138426375
- ISBN10 1138426377
- Pàgines 288
- Any Edició 2017
- Fecha de publicación 27/07/2017
Ressenyes i valoracions
Flash Advertising Flash Platform Development of Microsites, Advergames and Branded Applications
- De
- Jason Fincanon
- |
- ROUTLEDGE (2017)
- 9781138426375



