"Cover"--"Half Title" -- "Title Page" -- "Copyright Page" -- "Contents" -- "List of Tables" -- "Preface" -- "Acknowledgments" -- "1 Background" -- "Increasing Forest Product Exports" -- "Research Objectives" -- "Review of Business Characteristics" -- "Changes in Southern Forest Products Exports" -- "Characteristics of Hardwood Lumber Exporters" -- "Quantitative Analyses" -- "2 Factors Affecting Exports" -- "Introduction" -- "Hardwood Timber Resources in the South" -- "Hardwood Timber Supply" -- "Raw Material Resource B ase" -- "Industry Comparative Advantage" -- "Future Trends" -- "Species Composition" -- "Land Ownership" -- "Timber Utilization and Markets" -- "Domestic Markets" -- "Export Potential" -- "Hardwood Lumber Industry" -- "Production" -- "Consumption and Imports" -- "Regional Employment" -- "Southern Hardwood Lumber Exports" -- "Statistics" -- "Competitiveness" -- "Constraints to a Firm's Exporting" -- "Export Enhancement" -- "Export Methods and Logistics" -- "Management's Goals and Commitment" -- "Gathering Market Information" -- "Communication" -- "Export Marketing Alternatives" -- "Pricing" -- "Transportation and Shipment" -- "Packaging" -- "Finances and Insurance" -- "Shipment Documentation" -- "Sources of Export Assistance" -- "Market Studies and Research Needs" -- "Market Studies" -- "Research Needs" -- "Export Behavior" -- "Studies of Exporters from Other Industries" -- "Forest Product Export Studies Outside the South" -- "Studies of Southern Forest Products Exporters" -- "Existing Export Models" -- "Quantitative Techniques" -- "Logistical Regression" -- "Factors Determining Export Success" -- "Summary" -- "3 Assessing Changes in Regional Exports" -- "Introduction" -- "Export Growth" -- "Regional Share Analysis" -- "Export Data" -- "Shift-Share Method" -- "Results" -- "Conclusions and Implications