Ethnocentrism works to reinvigorate the study of ethnocentrism by reconceptualising ethnocentrism as a social, psychological, and attitudinal construct.

Using a broad, multidisciplinary approach to ethnocentrism, the book integrates literature from disciplines such as psychology, political science, sociology, anthropology, biology, and marketing studies to create a novel reorganisation of the existing literature, its origins, and its outcomes.

Empirical research throughout serves to comprehensively measure the six dimensions of ethnocentrism--devotion, group cohesion, preference, superiority, purity, and exploitativeness--and show how they factor into causes and consequences of ethnocentrism, including personality, values, morality, demographics, political ideology, social factors, prejudice, discrimination, and nationalism.

Ethnocentrism is fascinating reading for scholars, researchers, and students in psychology, sociology, and political science.