For engineers, product designers, and technical marketers who need to design a cost-effective, easy-to-use, short-range wireless product that works, this practical guide is a must-have. It explains and compares the major wireless standards - Bluetooth, Wi-Fi, 802.11, ZigBee, 802.15.4, and UWB - enabling you to choose the best standard for your product. Packed with practical insights based on the author's 10 years of design experience, and highlighting pitfalls and trade-offs in performance and cost, this book will ensure you get the most out of your chosen standard by teaching you how to tailor it for your specific implementation. With information on intellectual property rights and licensing, production test, and regulatory approvals, as well as analysis of the market for wireless products, this resource truly provides everything you need to design and implement a successful short-range wireless product.