Detalls del llibre
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.
- Autors G. Dale Meyer, Kurt Allen Heppard
- ISBN13 9780761915805
- ISBN10 076191580X
- Pàgines 152
- Any Edició 2000
- Fecha de publicación 26/04/2000
- Idioma Alemany, Francès
Ressenyes i valoracions
Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge (Alemany, Francès)
- De
- G. Dale Meyer, Kurt Allen Heppard
- 9780761915805



