Theo Paphitis is the outspoken and charismatic star of Dragons' Den who has turned round a string of household names, from Rymans to La Senza, in a high-profile business career that has brought him millions. Now, in his revealing and controverisal memoir, he not only explains how he has achieved what he has, he also provides a masterclass in business methods that will enable anyone who reads this book to learn so much about how they too can improve their business.