This book responds to the significant growth in business to consumer contracts conducted over the internet via websites to global commerce. The volume examines the growing importance of International Private Law rules in resolving cross-border disputes and considers which jurisdiction rules and choice of law should apply to such contracts.Key Features:* Provides a thorough analysis of the issues surrounding which jurisdiction rules apply to business to consumer contracts;* Assesses the extent to which consumer contract jurisdiction rules were adapted in the Brussels 1 Regulation;* Provides detailed analysis of US case law where appropriate;* Discusses choice of law;* Examines the approach of International Organizations to international private law.The book provides a valuable resource for academics and students working in the areas of international private law, electronic commerce law and consumer law. It will also be a useful guide for practitioners advising on questions of jurisdictional disputes involving foreign elements, electronic commerce and consumer law.