"This book will sharpen core decision-making skills of budding managers and entrepreneurs by using the concepts, logic, and principles of microeconomics with suitable examples and cases from multiple industries based across the world. By placing a strong emphasis on the fundamental theories, concepts and their application in real-life business scenarios, the book presents chapters infused with relevant case-lets, snippets, and exercises. Written in a simple and engaging conversational style this book makes complex topics easily comprehensible to the readers with virtually no background in economics. This volume will be useful to students, researcher, and teacher from the field of economics, applied economics and business studies. Additionally, this book would also be an invaluable companion to aspiring business managers and corporate leaders"--