In 1999, as a complete unknown, Scott Jurek took the lead in the Western States Endurance Run, a 100-mile jaunt over the Gold Rush trails of America's Sierra Nevada. He went on to win that race seven years in a row. Jurek was also one of the elite runners who travelled to Mexico to run with the Tarahumara Indians, as profiled in the international bestseller 'Born to Run'. In 'Eat & Run', Jurek opens up about his life and career as an elite athlete, and about the vegan diet that is key to his success.