"Cover"--"Title"--"Copyright" -- "Contents" -- "List of Illustrations" -- "Foreword" -- "Acknowledgments" -- "Preface" -- "Chapter 1. The Groundwork Before Planning" -- "What Prompts a Plan?" -- "Keeping Planning in Perspective" -- "Selling the Need for a Plan" -- "Chapter 2. The Process of Preparing a Downtown Plan" -- "Diagnostic Phase: Research and Analysis" -- "The Big Ideas: Creating the Concept Plan" -- "Rolling Up Your Sleeves: Draft Plan Preparation" -- "Finalizing the Plan" -- "What Happens After the Planning?" -- "Chapter 3. The Physical Plan" -- "Land Uses: Mix Them Up" -- "Blocks, Lots, Streets, and Alleys" -- "Making Your Downtown Pedestrian Friendly" -- "Parking" -- "Loading Areas" -- "Transportation Alternatives" -- "Buildings" -- "Signage" -- "Public Spaces, Art, and Interpretation" -- "Infrastructure and Utilities" -- "Harnessing Mother Nature" -- "Summary" -- "Chapter 4. The Economic and Marketing Plan" -- "Understanding the Market" -- "Identity Development" -- "Centralized Retail Management" -- "Business Development" -- "Marketing and Promotion" -- "Social Issues" -- "Chapter 5. Implementation Strategy" -- "Organizational Structure" -- "Public Policy" -- "Funding and Financing" -- "Priorities, Assignments, and Phasing" -- "Conclusion: What Is Really Important?" -- "References" -- "Index" -- "Discussion Questions