Detalls del llibre

This practical text introduces students to all the principal datacollection methods and data analyses used in socialpsychology.

A student-friendly introduction to the data collection methodsand data analyses used in social psychology.
Describes the principal research methods and shows how they canbe applied to particular research questions.
Each chapter is written by a psychologist well known for usingthe method they describe.
Methods presented include conducting surveys, constructingquestionnaires, facilitating focus groups, running interviews, andusing archival recordings.
Topics used to illustrate these methods include identityprocesses, attribution, stereotyping, attitude change, socialinfluence, communication, and group dynamics.
Includes step-by-step exercises for students and notes forcourse leaders.