Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Detalls del llibre

Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

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Autor/a Emmanuel Mogaji
ISBN13 9781032486031
ISBN10 1032486031
Pàgines 238
Any Edició 2023
Fecha de publicación 31/10/2023

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Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment

Name: Digital Consumer Management Understanding and Managing Consumer Engagement in the Digital Environment
Price: 182.97 EUR
Availability: OutOfStock
ISBN: 9781032486031