Detalls del llibre
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
- Autors Michela Addis, Isabella De Stefano, Valeria Guerrisi
- ISBN13 9781032403694
- ISBN10 1032403691
- Pàgines 96
- Any Edició 2026
- Fecha de publicación 16/05/2026
Ressenyes i valoracions
Cultural Mediation for Museums Driving Audience Engagement
- De
- Michela Addis, Isabella De Stefano, Valeria Guerrisi
- |
- ROUTLEDGE (2026)
- 9781032403694



