This book delves into the evolving landscape of Corporate Social Responsibility (CSR) within Spain"s marble industry. Through a comprehensive analysis, it explores how this sector, steeped in history and tradition, is adapting ?or not? to modern demands for sustainability and ethical practices. The authors examine the challenges and opportunities companies face as they integrate CSR into their operations, highlighting the critical role of communication strategies in shaping the industry"s future. With a blend of academic insight and practical guidance, this work offers a roadmap for navigating the complex intersection of business, environment, and society in one of Spain"s most iconic industries.