Detalls del llibre
This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. Together, these volumes are a valuable resource for students in crisis communications, crisis management, and public relations case studies courses.
Llegir més - Autor/a Kathleen Fearn-Banks
- ISBN13 9780415891974
- ISBN10 0415891973
- Pàgines 400
- Any Edició 2011
- Fecha de publicación 28/01/2011
- Idioma Alemany, Francès
Ressenyes i valoracions
Crisis Communications Text and Student Workbook, Academic Package (Alemany, Francès)
- De
- Kathleen Fearn-Banks
- 9780415891974



