Detalls del llibre
Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.
Llegir més - Autors Pankaj Ghemawat, Joan Enric Ricart
- ISBN13 9781403934727
- ISBN10 140393472X
- Pàgines 284
- Any Edició 2004
- Fecha de publicación 29/10/2004
- Idioma Alemany, Francès
Ressenyes i valoracions
Creating Value through International Strategy (Alemany, Francès)
- De
- Pankaj Ghemawat, Joan Enric Ricart
- |
- Springer (2004)
- 9781403934727



