Detalls del llibre
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Llegir més - Autors Lars Thøger Christensen, Mette Morsing, George Cheney
- ISBN13 9781412931021
- ISBN10 1412931029
- Pàgines 264
- Any Edició 2008
- Fecha de publicación 13/03/2008
- Idioma Alemany, Francès
Ressenyes i valoracions
Corporate Communications: Convention, Complexity and Critique (Alemany, Francès)
- De
- Lars Thøger Christensen, Mette Morsing, George Cheney
- |
- Corwin Press Inc (2008)
- 9781412931021



