Detalls del llibre
Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.
Llegir més - Autors Gordon (University Of Cardiff) Foxall, Ronald E. (Florida State University) Goldsmith
- ISBN13 9781861523716
- ISBN10 1861523718
- Pàgines 260
- Any Edició 1998
- Fecha de publicación 25/06/1998
- Idioma Alemany, Francès



