Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Authors -- Introduction -- Chapter 1: Individual Preparedness: In Theory and in Practice -- Introduction -- Communication Science: A Primer -- Social Marketing -- A Systems Approach to Disaster Preparedness Campaigns -- Phase 1: Early Planning -- Phase 2: Developing a Campaign Strategy -- Phase 3: Implementing and Evaluating the Campaign -- Purpose, Goals, and Objectives -- Goal 1: Raising Awareness about the Hazard Risk -- Goal 2: Guiding Behavior -- Goal 3: Warning -- Other Risk Communication Goals -- Priorities and Goals of Risk Communication Recipients -- Seeing the Bigger Picture: Communication as One Component of a Larger Solution -- Campaign Requirements -- The Dangers of Failed Risk Communication -- Conclusion -- References -- Chapter 2: Managing Risk, Emergencies, and Disasters -- Introduction -- Fundamental Emergency Management Concepts -- Risk -- Hazard -- Vulnerability -- Disaster -- Safe -- The Management of Risk -- The Management of Emergencies and Disasters: Emergency Management Functions -- Mitigation -- Preparedness -- Response -- Recovery -- The Management of Emergencies and Disasters: Emergency Management Structures -- The Fire Department -- Law Enforcement -- Emergency Management -- Emergency Medical Services -- The Military -- Other Emergency Management Resources -- Private-Sector Emergency and Risk Management Structures -- Governmental Preparedness Actions -- Individual and Organizational Preparedness -- Jurisdictional Management and Control: Defining Responsibility -- What is Public Emergency Preparedness? -- The Advantages of a Trained Public -- Conclusion -- References -- Chapter 3: The Campaign-Step 1: Early Planning -- Introduction -- Define the Problem -- Identify and Analyze the Hazard Risk -- Define the Target Population